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Social Sciences → Business, Management and Accounting → Marketing

Consumer Market Behavior and Pricing

This cluster of papers explores the economic analysis of retail and marketing strategies, focusing on topics such as consumer behavior, online advertising, price perception, brand loyalty, store brands, market competition, and e-commerce. It delves into the impact of various promotional tactics, the influence of store image on consumer perceptions, and the dynamics of consumer demand in the digital age.

62.8K works worldwide979.6K citations
Retail EconomicsMarketing StrategiesConsumer BehaviorOnline AdvertisingPrice PerceptionBrand LoyaltyStore BrandsMarket CompetitionConsumer ChoiceE-commerce

Journals publishing in this area

Articles on Scinovex in this research area

16 articles, most cited first

  1. The revenue generating model for radio and television stations
    International Journal of Statistics and Applied Mathematics · 2023 · 2 citations · AI summary
  2. A study of repurchase intention on satisfaction variables in the automotive sector
    International Journal of Statistics and Applied Mathematics · 2026 · 0 citations
  3. The growth of organized food retail and its impact on local grocery stores in Hyderabad
    International Journal of Agriculture Extension and Social Development · 2026 · 0 citations
  4. Analysis and market share expansion strategy for ice cream in Bhavnagar town
    International Journal of Agriculture Extension and Social Development · 2026 · 0 citations
  5. A comparative study on consumer buying behavior and market conversion from loose milk to AMUL pouch milk in Lunawada Region
    International Journal of Agriculture Extension and Social Development · 2026 · 0 citations
  6. Quick Commerce and Consumer Behaviour: An Empirical Analysis of Impulse Buying and Spending Patterns
    International Journal of Agriculture and Food Science · 2026 · 0 citations
  7. Product Availability, Preference and Challenges Faced by FMCG Retailers of Rajkot City in Gujarat
    International Journal of Agriculture and Food Science · 2026 · 0 citations
  8. A study on consumer awareness, buying behaviour, and satisfaction levels towards ice cream in Anand and Vidyanagar City
    International Journal of Agriculture Extension and Social Development · 2026 · 0 citations
  9. An analysis of dairy consumption behaviour and purchase channel preferences among consumers in Anand, Gujarat
    International Journal of Agriculture Extension and Social Development · 2026 · 0 citations
  10. Economic status of local shopkeepers and consumer behaviour in Garobadha Village Market
    International Journal of Geography Geology and Environment · 2026 · 0 citations · AI summary
  11. Consumer buying behaviour towards branded butter in Rajkot City of Gujarat
    International Journal of Agriculture and Food Science · 2026 · 0 citations
  12. Consumer preference and dealer perception towards Amar dairy products in Akola city of Maharashtra
    International Journal of Agriculture and Food Science · 2026 · 0 citations
  13. Retail location strategies and their influence on store performance
    International Journal of Agriculture Extension and Social Development · 2026 · 0 citations
  14. Retailer acceptance of a new low-unit premium whole-spice brand: A product acceptance model (PAM) analysis in the kirana trade channel of west Hyderabad
    International Journal of Agriculture Extension and Social Development · 2026 · 0 citations
  15. The use of matrices in hotel management
    International Journal of Statistics and Applied Mathematics · 2023 · 0 citations · AI summary
  16. Understanding and meeting different user needs for consumer price index in Nigeria
    International Journal of Statistics and Applied Mathematics · 2022 · 0 citations · AI summary