articleTop 1% cited

Developing and validating a multidimensional consumer-based brand equity scale

Journal of Business Research · 2001 · Vol. 52(1) · pp. 1–14

Boonghee Yoo✉(St. Cloud State University)Naveen Donthu(Georgia State University)

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Market Behavior and PricingBrand equityAdvertisingScale (ratio)Product (mathematics)Equity (law)MarketingPsychologyProduct categoryBusinessMathematics

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