Digital Marketing and Social Media

This cluster of papers explores the impact of social media on consumer behavior, focusing on electronic word-of-mouth, consumer engagement, online reviews, brand communities, influencer marketing, customer relationship management, online branding, user-generated content, and marketing analytics. It delves into the motivations and consequences of consumer interactions in virtual communities and the role of social media in shaping brand perceptions and purchase intentions.

Journals publishing in this area

1

Sustainability

Sustainability

ISSN 2071-10502,237 articles in this topic

286h-index

4.25Impact

103.5KArticles

2.1MCitations

2

Journal of Business Research

ISSN 0148-29631,853 articles in this topic

391h-index

7.85Impact

12.8KArticles

975.2KCitations

3

Computers in Human Behavior

ISSN 0747-56321,318 articles in this topic

348h-index

8.96Impact

9KArticles

782.5KCitations

4

Journal of Marketing

ISSN 0022-24291,008 articles in this topic

527h-index

4.82Impact

15.2KArticles

1.3MCitations

5

Tourism Management

ISSN 0261-5177744 articles in this topic

343h-index

8.10Impact

6.5KArticles

583.8KCitations

6

Journal of Marketing Research

ISSN 0022-2437587 articles in this topic

415h-index

2.11Impact

7.6KArticles

1MCitations

7

Technological Forecasting and Social Change

ISSN 0040-1625449 articles in this topic

278h-index

13.05Impact

10.1KArticles

552.7KCitations

8

Journal of Consumer Research

ISSN 0093-5301284 articles in this topic

388h-index

5.48Impact

3.4KArticles

659.3KCitations

9

MIS Quarterly

MIS Quarterly

ISSN 0276-7783235 articles in this topic

360h-index

4.83Impact

2.7KArticles

693.6KCitations

10

International Journal of Research in Marketing Management and Sales

ISSN 2663-332975 articles in this topic

8h-index

0.06Impact

414Articles

276Citations

11

Asian Journal of Management and Commerce

ISSN 2708-451539 articles in this topic

4h-index

0.09Impact

910Articles

117Citations

12

International Journal of Research in Management

ISSN 2664-879236 articles in this topic

7h-index

0.14Impact

759Articles

194Citations

13

International Journal of Tourism and Hotel Management

ISSN 2706-958315 articles in this topic

3h-index

0.13Impact

146Articles

30Citations

14

International Journal of Advanced Mass Communication and Journalism

ISSN 2708-44503 articles in this topic

2h-index

0.08Impact

104Articles

19Citations