Social Sciences → Social Sciences → Sociology and Political Science
Digital Marketing and Social Media
This cluster of papers explores the impact of social media on consumer behavior, focusing on electronic word-of-mouth, consumer engagement, online reviews, brand communities, influencer marketing, customer relationship management, online branding, user-generated content, and marketing analytics. It delves into the motivations and consequences of consumer interactions in virtual communities and the role of social media in shaping brand perceptions and purchase intentions.
160.6K works worldwide2M citations
Social MediaElectronic Word-of-MouthConsumer EngagementOnline ReviewsBrand CommunitiesInfluencer MarketingCustomer Relationship ManagementOnline BrandingUser-Generated ContentMarketing Analytics
Journals publishing in this area
Articles on Scinovex in this research area
20 articles, most cited first
- Determinants of consumer food choices in the context of online food delivery applicationsInternational Journal of Agriculture and Food Science · 2025 · 1 citations · AI summary
- Role of digital marketing in enhancing sales of mushroom-based agribusinessesInternational Journal of Research in Agronomy · 2026 · 0 citations
- Social media marketing effectiveness for value-added dairy brands in India: A sentiment analysis using NLPInternational Journal of Agriculture Extension and Social Development · 2026 · 0 citations
- Digital marketing strategies for promoting millet-based ready-to-eat products: Insights for emerging food startupsInternational Journal of Agriculture Extension and Social Development · 2026 · 0 citations
- Consumer perception towards social media promotion of millet-based ready-to-eat products: Evidence from HyderabadInternational Journal of Agriculture Extension and Social Development · 2026 · 0 citations
- Role of social media in dissemination of herbicide related-information and its influence on farmers' purchase decisions: Evidence from Raipur District, ChhattisgarhInternational Journal of Agriculture Extension and Social Development · 2026 · 0 citations
- Consumers' perceptions toward social media influencers promoting healthy food productsInternational Journal of Agriculture Extension and Social Development · 2026 · 0 citations
- The role of influencer marketing in promoting purchases of agricultural products in the direct-to-consumer (D2C) modelInternational Journal of Agriculture and Food Science · 2026 · 0 citations
- Development and standardization of print media on pandemic coronaInternational Journal of Agriculture and Nutrition · 2025 · 0 citations · AI summary
- Craving the screen: Impact of digital food content on eating behaviours and body weight among young adultsInternational Journal of Advanced Biochemistry Research · 2025 · 0 citations
- Fisheries and social marketing: Can behavioural insights shape sustainable practices?International Journal of Advanced Biochemistry Research · 2025 · 0 citations
- Understanding the role of Fogg behavior model in enhancing green consumption practicesInternational Journal of Agriculture Extension and Social Development · 2025 · 0 citations
- The influence of advertisements on food preferences among university students: A gender-based and overall analysis of regret, trust, advertising role, influence, and product attributesInternational Journal of Advanced Biochemistry Research · 2025 · 0 citations
- Effectiveness of Social Media Marketing for Food and Dairy BrandsInternational Journal of Agriculture and Food Science · 2025 · 0 citations · AI summary
- Cultivating connections: Technology application for sustainable agritourism in IndiaInternational Journal of Agriculture Extension and Social Development · 2025 · 0 citations
- Assessing the influence of social media marketing in brand loyalty in the FMCG SectorInternational Journal of Agriculture Extension and Social Development · 2025 · 0 citations
- The study on effect of online marketing in purchasing of dairy productsInternational Journal of Agriculture Extension and Social Development · 2024 · 0 citations · AI summary
- Impact of influencer marketing in online consumer purchase behaviourInternational Journal of Agriculture Extension and Social Development · 2024 · 0 citations · AI summary
- An assay on effectiveness of PMMSY awareness campaign on knowledge and perception of fisheries stakeholdersInternational Journal of Agriculture Extension and Social Development · 2024 · 0 citations · AI summary
- Unlocking digital potential: Overcoming challenges in agricultural communication for agri-input dealersInternational Journal of Agriculture Extension and Social Development · 2024 · 0 citations · AI summary