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Consumer Behavior in Brand Consumption and Identification

This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentrism. It delves into the factors influencing consumer perceptions, attitudes, and behaviors towards brands, with a particular focus on the emotional and psychological connections individuals form with brands.

99.9K works worldwide2M citations
Brand TrustConsumer BehaviorBrand EquityBrand CommunityConsumer Culture TheoryBrand AttachmentLuxury BrandsMaterialismSponsorship EffectsEthnocentrism

Journals publishing in this area

Articles on Scinovex in this research area

14 articles, most cited first

  1. Study of developments in marketing geography in India
    International Journal of Geography Geology and Environment · 2020 · 1 citations · AI summary
  2. Exploring the determinants of consumer behaviour in food and beverages purchases in Raipur City, Chhattisgarh
    International Journal of Agriculture Extension and Social Development · 2026 · 0 citations
  3. A study of necessity and utility of consumer education in India
    International Journal of Geography Geology and Environment · 2026 · 0 citations · AI summary
  4. Gen Z adolescents: Clothing choices and psychological well-being
    International Journal of Agriculture Extension and Social Development · 2026 · 0 citations
  5. Purchase determinants of traditional fermented dairy dessert Shrikhand among youth consumers in Anand, Gujarat
    International Journal of Advanced Biochemistry Research · 2026 · 0 citations
  6. Effectiveness of below-the-line marketing touchpoints on consumer awareness, engagement and dairy product preferences in Bengaluru, India
    International Journal of Agriculture and Nutrition · 2026 · 0 citations · AI summary
  7. Psychological drivers and subliminal cues in modern marketing: Strategic applications for brand recognition, sales growth, and sustainability of agribusiness startups
    International Journal of Agriculture and Food Science · 2026 · 0 citations
  8. Consumer awareness of GI tagged Kuttiattoor mango and its associated factors: Evidence from Kerala, India
    International Journal of Advanced Biochemistry Research · 2026 · 0 citations
  9. Understanding consumer buying behavior among college students: A study on preferences and influences
    International Journal of Advanced Biochemistry Research · 2025 · 0 citations
  10. The influence of advertisements on food preferences among university students: A gender-based and overall analysis of regret, trust, advertising role, influence, and product attributes
    International Journal of Advanced Biochemistry Research · 2025 · 0 citations
  11. Assessing the influence of social media marketing in brand loyalty in the FMCG Sector
    International Journal of Agriculture Extension and Social Development · 2025 · 0 citations
  12. A study on consumer buying behavior of respondents towards organic products in Varanasi district of Uttar Pradesh
    International Journal of Research in Agronomy · 2024 · 0 citations
  13. Consumer awareness towards green products: A study of rural women in Haryana
    International Journal of Agriculture Extension and Social Development · 2024 · 0 citations
  14. Marketing strategies and organizational performance of Nigeria's selected tourist sites via multivariate regression technique
    International Journal of Statistics and Applied Mathematics · 2021 · 0 citations