Social Sciences → Business, Management and Accounting → Marketing
Consumer Behavior in Brand Consumption and Identification
This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentrism. It delves into the factors influencing consumer perceptions, attitudes, and behaviors towards brands, with a particular focus on the emotional and psychological connections individuals form with brands.
99.9K works worldwide2M citations
Brand TrustConsumer BehaviorBrand EquityBrand CommunityConsumer Culture TheoryBrand AttachmentLuxury BrandsMaterialismSponsorship EffectsEthnocentrism
Journals publishing in this area
1
391h-index
7.85Impact
12.8KArticles
975.2KCitations
2
527h-index
4.82Impact
15.2KArticles
1.3MCitations
3
388h-index
5.48Impact
3.4KArticles
659.3KCitations
4
415h-index
2.11Impact
7.6KArticles
1MCitations
5
343h-index
8.10Impact
6.5KArticles
583.8KCitations
7
348h-index
8.96Impact
9KArticles
782.5KCitations
8
318h-index
2.32Impact
5.8KArticles
529.3KCitations
9
342h-index
6.35Impact
3.3KArticles
491.7KCitations
10
International Journal of Research in Marketing Management and Sales
ISSN 2663-332930 articles in this topic
8h-index
0.06Impact
414Articles
276Citations
11
7h-index
0.14Impact
759Articles
194Citations