articleTop 10% cited
The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants
Tourism Management · 2004 · Vol. 26(4) · pp. 549–560
Hong-bumm Kim(Sejong University)Woo Gon Kim✉(Oklahoma State University)
Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyDigital Marketing and Social MediaBrand equityBusinessMarketingBrand managementHospitality industryBrand awarenessHospitalityBrand loyaltyCustomer equityBrand extension
Citations
666
FWCI
18.89
field-weighted impact
References
52
Percentile
99%
vs. same field & year
Citations per year
Cited by
A model of customer-based brand equity and its application to multiple destinations
Tourism Management · 2008 · 708 citations
References
A Conceptual Model of Service Quality and Its Implications for Future Research
Journal of Marketing · 1985 · 17,163 citations
Measuring Service Quality: A Reexamination and Extension
Journal of Marketing · 1992 · 8,819 citations
Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency
Journal of Consumer Research · 1991 · 1,287 citations
Developing and validating a multidimensional consumer-based brand equity scale
Journal of Business Research · 2001 · 2,903 citations
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Journal of Marketing · 1993 · 10,496 citations
Measuring Service Quality: A Reexamination and Extension
Journal of Marketing · 1992 · 4,906 citations
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