Marketing and Advertising Strategies

This cluster of papers explores the evolution, challenges, and impact of Integrated Marketing Communication (IMC) in the marketing domain. It delves into topics such as brand performance, customer relationship, digital marketing, market orientation, and communication integration. The research emphasizes the importance of IMC in building brand equity and influencing customer behavior.

Journals publishing in this area

1

Journal of Marketing

ISSN 0022-24291,156 articles in this topic

527h-index

4.82Impact

15.2KArticles

1.3MCitations

2

Journal of Marketing Research

ISSN 0022-2437209 articles in this topic

415h-index

2.11Impact

7.6KArticles

1MCitations

3

International Journal of Research in Marketing Management and Sales

ISSN 2663-332917 articles in this topic

8h-index

0.06Impact

414Articles

276Citations