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Social Sciences → Business, Management and Accounting → Marketing

Marketing and Advertising Strategies

This cluster of papers explores the evolution, challenges, and impact of Integrated Marketing Communication (IMC) in the marketing domain. It delves into topics such as brand performance, customer relationship, digital marketing, market orientation, and communication integration. The research emphasizes the importance of IMC in building brand equity and influencing customer behavior.

44.7K works worldwide186.5K citations
Integrated Marketing CommunicationIMCMarketing CommunicationsBrand PerformanceCustomer RelationshipDigital MarketingMarket OrientationCommunication IntegrationBrand EquityCustomer Behavior

Journals publishing in this area

Articles on Scinovex in this research area

13 articles, most cited first

  1. Study of developments in marketing geography in India
    International Journal of Geography Geology and Environment · 2020 · 1 citations · AI summary
  2. Analysis and market share expansion strategy for ice cream in Bhavnagar town
    International Journal of Agriculture Extension and Social Development · 2026 · 0 citations
  3. Social media marketing effectiveness for value-added dairy brands in India: A sentiment analysis using NLP
    International Journal of Agriculture Extension and Social Development · 2026 · 0 citations
  4. Effectiveness of below-the-line marketing touchpoints on consumer awareness, engagement and dairy product preferences in Bengaluru, India
    International Journal of Agriculture and Nutrition · 2026 · 0 citations · AI summary
  5. Digital marketing strategies for promoting millet-based ready-to-eat products: Insights for emerging food startups
    International Journal of Agriculture Extension and Social Development · 2026 · 0 citations
  6. Farmer perception of a newly introduced insecticide brand versus established competitors in paddy pest management: A study in wanaparthy district, Telangana
    International Journal of Agriculture Extension and Social Development · 2026 · 0 citations
  7. Market potential and penetration strategies of a dual-action fungicide in paddy: a TAM-SAM-SOM study in Dr. B.R. Ambedkar Konaseema district of Andhra Pradesh
    International Journal of Agriculture Extension and Social Development · 2026 · 0 citations
  8. The role of influencer marketing in promoting purchases of agricultural products in the direct-to-consumer (D2C) model
    International Journal of Agriculture and Food Science · 2026 · 0 citations
  9. Psychological drivers and subliminal cues in modern marketing: Strategic applications for brand recognition, sales growth, and sustainability of agribusiness startups
    International Journal of Agriculture and Food Science · 2026 · 0 citations
  10. Analysis of marketing behaviour of agro-input retailers using COM-B model
    International Journal of Agriculture Extension and Social Development · 2026 · 0 citations
  11. Farmers’ perception about agricultural advertisements in leading newspapers in Siang province, Arunachal Pradesh, India
    International Journal of Agriculture Extension and Social Development · 2026 · 0 citations
  12. Effectiveness of Social Media Marketing for Food and Dairy Brands
    International Journal of Agriculture and Food Science · 2025 · 0 citations · AI summary
  13. Consumer buying behavior among college students
    International Journal of Agriculture Extension and Social Development · 2024 · 0 citations · AI summary