About us Pricing ContactSubscribe

N

Ngo Thi Xuan Binh

Ho Chi Minh University of Banking (VN)

h-index

1

Publications

3

Citations

18

i10-index

1

Impact (2-yr)

—

Citations per year

Research Areas

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Digital Marketing and Social Media Sports, Gender, and Society Sport and Mega-Event Impacts

Affiliations

Ho Chi Minh University of Banking

VN · 2020–2022

Top Publications

Developing a sustainable sport-tourism event planning a case study in pulse production and trading company limited, Vietnam

International Journal of Research in Marketing Management and Sales20210 citations

Ngo Thi Xuan Binh · Scinovex