articleTop 10% cited
How perceived brand globalness creates brand value
Journal of International Business Studies · 2002 · Vol. 34(1) · pp. 53–65
Jan‐Benedict E.M. Steenkamp✉(Tilburg University)Rajeev Batra(University of Michigan–Ann Arbor)Dana L. Alden(University of Hawaii System)
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaMarketing and Advertising StrategiesEthnocentrismPrestigeMultinational corporationAdvertisingMarketingBrand managementBusinessPerceived qualityBrand equityBrand loyalty
Funding
- Georgetown University
Citations
1,019
FWCI
15.93
field-weighted impact
References
56
Percentile
99%
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Citations per year
Cited by
India’s globalization and consumer acculturation: A review
International journal of applied research · 2015 · 2 citations
References
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Country-of-Origin Effects for Uni-National and Bi-National Products
Journal of International Business Studies · 1988 · 973 citations
A Meta-Analysis of Country-of-Origin Effects
Journal of International Business Studies · 1995 · 947 citations
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