articleTop 1% cited
A model of destination branding: Integrating the concepts of the branding and destination image
Tourism Management · 2010 · Vol. 32(3) · pp. 465–476
Hailin Qu✉(Oklahoma State University)Lisa Hyunjung Kim(Oklahoma State University)Holly Hyunjung Im(Jeonju University)
Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationDestination imageConceptual modelTourismBrand imageAdvertisingConceptual frameworkStructural equation modelingMarketingCognitionImage (mathematics)
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1,165
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82
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References
Tourism: Principles and practice
Tourism Management · 1994 · 1,069 citations
Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents
Tourism Management · 2001 · 667 citations
Tourism image, evaluation variables and after purchase behaviour: inter-relationship
Tourism Management · 2001 · 1,845 citations
Marketing the competitive destination of the future
Tourism Management · 2000 · 3,319 citations
A circumplex model of affect.
Journal of Personality and Social Psychology · 1980 · 15,600 citations
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Journal of Marketing · 1993 · 10,496 citations
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