articleTop 1% cited
eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty
Journal of Business Research · 2006 · Vol. 59(4) · pp. 449–456
Thomas Gruen✉(University of Colorado Colorado Springs)Talai Osmonbekov(University of Southern Mississippi)Andrew J. Czaplewski(University of Colorado Colorado Springs)
Digital Marketing and Social MediaCustomer Service Quality and LoyaltyKnowledge Management and SharingCustomer retentionCustomer advocacyCustomer delightMarketingBusinessCustomer to customerCustomer intelligenceCustomer equityLoyalty business modelCustomer lifetime value
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