articleTop 1% cited
Consumer engagement in a virtual brand community: An exploratory analysis
Journal of Business Research · 2011 · Vol. 66(1) · pp. 105–114
Roderick J. Brodie✉(University of Auckland)Ana Ilić(University of Auckland)Biljana Jurić(University of Auckland)Linda D. Hollebeek(University of Auckland)
Digital Marketing and Social MediaService and Product InnovationCustomer Service Quality and LoyaltyBrand communityBrand engagementNetnographyContext (archaeology)Brand loyaltyMeaning (existential)Community engagementEmpowermentPsychologyLoyalty
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Journal of Business Research · 2006 · 1,067 citations
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Journal of Marketing · 1996 · 4,727 citations
How Brand Community Practices Create Value
Journal of Marketing · 2009 · 2,371 citations
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Journal of Marketing · 2003 · 14,173 citations
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Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives
Journal of Business Research · 2009 · 1,274 citations
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