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What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Journal of Business Research · 2014 · Vol. 68(6) · pp. 1261–1270
Raffaele Filieri✉(Northumbria University)
Digital Marketing and Social MediaTechnology Adoption and User BehaviourConsumer Behavior in Brand Consumption and IdentificationNormativeCredibilityProduct (mathematics)Source credibilityDual (grammatical number)Quality (philosophy)Process (computing)Normative social influenceNormative model of decision-makingMarketing
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