articleTop 1% cited
The Psychology of Attitudes
Journal of Marketing Research · 1997 · Vol. 34(2) · pp. 298–298
Abstract
This is the only truly comprehensive advanced level textbook in the past 20 years designed for courses in the pscyhology of attitudes and related studies in attitude measurement, social cognition. Written by two of the most distinguished scholars in the field, its comprehensive coverage of classic and modern research and theory is unsurpassed.
Cultural Differences and ValuesConsumer Behavior in Brand Consumption and IdentificationLinguistics, Language Diversity, and IdentityPsychologySocial psychologyApplied psychology
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