EWOM and purchase intention: A brief look at the last decade by Bibliometrics

Abstract

In the last ten years, eWOM has risen to prominence as a result of the proliferation of cellphones, social networking sites, and applications. The concept of electronic word of mouth (eWOM) centers on how consumers' purchase decisions are influenced by their social networks and the information they share. Using bibliometric analysis, this study aims to track developments in the field of research into eWOM and its relationship to consumer desire to buy. One of the most useful methods for summing up relevant information and identifying relevant patterns and future directions is this analysis. In the pursuit of eliminating data redundancy and streamlining the data cleansing procedure, the Scopus database stands as the exclusive resource harnessed, utilizing the precise keyword terms