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Understanding mobile banking: The unified theory of acceptance and use of technology combined with cultural moderators
Computers in Human Behavior · 2015 · Vol. 50 · pp. 418–430
Gonçalo Baptista✉(University of Lisbon)Tiago Oliveira(University of Lisbon)
Technology Adoption and User BehaviourDigital Marketing and Social MediaCustomer Service Quality and LoyaltyExpectancy theoryHofstede's cultural dimensions theoryUnified theory of acceptance and use of technologyCollectivismModerationMobile bankingHabitPsychologyStructural equation modelingFinancial services
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