articleTop 1% cited
Why people use social networking sites: An empirical study integrating network externalities and motivation theory
Computers in Human Behavior · 2011 · Vol. 27(3) · pp. 1152–1161
Kuan‐Yu Lin✉(National Taiwan University of Science and Technology)Hsi‐Peng Lu(National Taiwan University of Science and Technology)
Digital Marketing and Social MediaTechnology Adoption and User BehaviourImpact of Technology on AdolescentsComplementarity (molecular biology)Network effectPsychologySocial psychologyStructural equation modelingSocial network (sociolinguistics)Empirical researchComputer-assisted web interviewingSocial mediaMarketing
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References
Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1
MIS Quarterly · 2000 · 4,592 citations
Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model1
MIS Quarterly · 1997 · 2,202 citations
Network externalities, competition, and compatibility
American Economic Review · 1985 · 6,179 citations
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
MIS Quarterly · 1989 · 62,267 citations
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Journal of Marketing Research · 1981 · 60,221 citations
Who interacts on the Web?: The intersection of users’ personality and social media use
Computers in Human Behavior · 2009 · 1,900 citations
User Acceptance of Information Technology: Toward A Unified View1
MIS Quarterly · 2003 · 40,830 citations
User Acceptance of Hedonic Information Systems1
MIS Quarterly · 2004 · 3,739 citations
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