articleTop 1% cited
Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice
Journal of Marketing · 1990 · Vol. 54(4) · pp. 3–19
Paul E. Green✉(University of Pennsylvania)V. Srinivasan(University of Pennsylvania)
Abstract
The authors update and extend their 1978 review of conjoint analysis. In addition to discussing several new developments, they consider alternative approaches for measuring preference structures in the presence of a large number of attributes. They also discuss other topics such as reliability, validity, and choice simulators.
Economic and Environmental ValuationConsumer Market Behavior and PricingDecision-Making and Behavioral EconomicsConjoint analysisPreferenceReliability (semiconductor)MarketingManagement scienceComputer scienceMarketing researchData scienceOperations researchEconomics
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References
Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data
Journal of Marketing Research · 1983 · 1,394 citations
Conjoint Analysis in Consumer Research: Issues and Outlook
Journal of Consumer Research · 1978 · 3,184 citations
Conjoint Measurement- for Quantifying Judgmental Data
Journal of Marketing Research · 1971 · 1,180 citations
Harvard business review
Journal of the American Dietetic Association · 1994 · 46,509 citations
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