articleTop 10% cited
Choice in Context: Tradeoff Contrast and Extremeness Aversion
Journal of Marketing Research · 1992 · Vol. 29(3) · pp. 281–281
Itamar Simonson✉(University of California, Berkeley)Amos Tversky
Abstract
Consumer choice is often influenced by the context, defined by the set of alternatives under consideration. Two hypotheses about the effect of context on choice are proposed. The first hypothesis, ...
Decision-Making and Behavioral EconomicsEconomic and Environmental ValuationConsumer Market Behavior and PricingContrast (vision)Context (archaeology)Context effectSet (abstract data type)Choice setConsumer choicePsychologyEconomicsEconometricsMicroeconomics
Citations
1,402
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References
13
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References
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Psychological Review · 1972 · 3,391 citations
Choice Based on Reasons: The Case of Attraction and Compromise Effects
Journal of Consumer Research · 1989 · 1,826 citations
Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice
Journal of Marketing · 1990 · 2,465 citations
Dimensions of Consumer Expertise
Journal of Consumer Research · 1987 · 4,263 citations
Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis
Journal of Consumer Research · 1982 · 1,974 citations
Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias
The Journal of Economic Perspectives · 1991 · 4,935 citations
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