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Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects
Journal of International Business Studies · 1992 · Vol. 23(3) · pp. 477–497
Martin S. Roth✉(Boston College)Jean B. Romeo(Boston College)
Consumer Behavior in Brand Consumption and IdentificationEnvironmental Sustainability in BusinessConsumer Market Behavior and PricingCountry of originProduct (mathematics)Matching (statistics)PerceptionMarketingBusinessInternational businessProduct categoryEconomicsIndustrial organization
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Cited by
A Meta-Analysis of Country-of-Origin Effects
Journal of International Business Studies · 1995 · 947 citations
References
Country-of-Origin Effects on Product Evaluations
Journal of International Business Studies · 1982 · 1,813 citations
Country-of-Origin Effects for Uni-National and Bi-National Products
Journal of International Business Studies · 1988 · 973 citations
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