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The impact of perceived corporate social responsibility on consumer behavior
Journal of Business Research · 2005 · Vol. 59(1) · pp. 46–53
Karen L. Becker-Olsen(Lehigh University)B. Andrew Cudmore(Florida Institute of Technology)Ronald Paul Hill✉(University of South Florida St. Petersburg)
Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationCorporate Social Responsibility ReportingCorporate social responsibilityMarketingPerceptionBusinessProduct (mathematics)Consumer behaviourSocial responsibilityProfit (economics)AdvertisingPublic relations
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