articleTop 10% cited
Estimating Nonresponse Bias in Mail Surveys
Journal of Marketing Research · 1977 · Vol. 14(3) · pp. 396–402
J. Scott Armstrong✉(University of Pennsylvania)Terry Overton(University of Pennsylvania)
Abstract
Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of the magnitude of bias, the use of extrapolations led to substantial improvements over a strategy of not using extrapolations.
Survey Methodology and NonresponseSurvey Sampling and Estimation TechniquesNames, Identity, and Discrimination ResearchNon-response biasEconometricsStatisticsComputer scienceMathematics
Citations
9,785
FWCI
5.65
field-weighted impact
References
47
Percentile
95%
vs. same field & year
Citations per year
Cited by
An Empirical Study of Environmental Awareness and Practices in SMEs
Journal of Business Ethics · 2008 · 900 citations
Afraid to travel after COVID-19? Self-protection, coping and resilience against pandemic ‘travel fear’
Tourism Management · 2020 · 709 citations
Digital technologies and firm performance: The role of digital organisational culture
Technological Forecasting and Social Change · 2020 · 645 citations
Social presence, trust, and social commerce purchase intention: An empirical research
Computers in Human Behavior · 2015 · 1,016 citations
The performance effects of big data analytics and supply chain ambidexterity: The moderating effect of environmental dynamism
International Journal of Production Economics · 2019 · 676 citations
Experiential Knowledge and Costs in the Internationalization Process
Journal of International Business Studies · 1997 · 1,145 citations
Transformational leadership influence on organizational performance through organizational learning and innovation
Journal of Business Research · 2011 · 1,041 citations
Industry 4.0 adoption and 10R advance manufacturing capabilities for sustainable development
International Journal of Production Economics · 2020 · 554 citations
Citation Network
How this paper connects to the literature. Drag to explore, click any node to open that paper.
