Scinovex
articleTop 10% cited

Estimating Nonresponse Bias in Mail Surveys

Journal of Marketing Research · 1977 · Vol. 14(3) · pp. 396–402
J. Scott ArmstrongTerry Overton

Abstract

Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of the magnitude of bias, the use of extrapolations led to substantial improvements over a strategy of not using extrapolations.

Citations
9,785
FWCI
5.65
field-weighted impact
References
47
Percentile
95%
vs. same field & year
Citations per year
Citation Network

How this paper connects to the literature. Drag to explore, click any node to open that paper.