articleTop 1% cited
A typology of online shoppers based on shopping motivations
Journal of Business Research · 2003 · Vol. 57(7) · pp. 748–757
Andrew J. Rohm✉(Northeastern University)Vanitha Swaminathan(University of Pittsburgh)
Consumer Retail Behavior StudiesTechnology Adoption and User BehaviourDigital Marketing and Social MediaTypologyVariety (cybernetics)AdvertisingPossession (linguistics)Context (archaeology)BusinessMarketingPsychologyComputer scienceSociology
Citations
1,008
FWCI
26.00
field-weighted impact
References
37
Percentile
99%
vs. same field & year
Citations per year
References
A Paradigm for Developing Better Measures of Marketing Constructs
Journal of Marketing Research · 1979 · 12,682 citations
Cluster Analysis in Marketing Research: Review and Suggestions for Application
Journal of Marketing Research · 1983 · 2,009 citations
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Journal of Marketing · 1996 · 4,727 citations
Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
Journal of Marketing · 1997 · 2,087 citations
Citation Network
How this paper connects to the literature. Drag to explore, click any node to open that paper.