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Content Analysis in Consumer Research
Journal of Consumer Research · 1977 · Vol. 4(1) · pp. 8–8
Abstract
Journal Article Content Analysis in Consumer Research Get access Harold H. Kassarjian Harold H. Kassarjian Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 1, June 1977, Pages 8–18, https://doi.org/10.1086/208674 Published: 01 June 1977 Article history Received: 01 January 1977 Revision received: 01 April 1977 Published: 01 June 1977
Media, Gender, and AdvertisingConsumer Behavior in Brand Consumption and IdentificationCulinary Culture and TourismConsumer researchPsychologyMarketingBusiness
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References
Content Analysis for the Social Sciences and Humanities.
American Sociological Review · 1970 · 4,598 citations
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