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The influence factors on choice behavior regarding green products based on the theory of consumption values
Journal of Cleaner Production · 2011 · Vol. 22(1) · pp. 11–18
Pei‐Chun Lin✉(National Cheng Kung University)Yi‐Hsuan Huang(National Cheng Kung University)
Environmental Sustainability in BusinessEnvironmental Education and SustainabilityConsumer Behavior in Brand Consumption and IdentificationNoveltyConsumption (sociology)Variance (accounting)Promotion (chess)MarketingGreen consumptionConsumer behaviourQuality (philosophy)Regression analysisPsychology
Funding
- National Science Council
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817
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30
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References
Innovativeness, Novelty Seeking, and Consumer Creativity
Journal of Consumer Research · 1980 · 1,684 citations
Why we buy what we buy: A theory of consumption values
Journal of Business Research · 1991 · 4,610 citations
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