Social Sciences → Arts and Humanities → Literature and Literary Theory
Media Influence and Health
This cluster of papers explores the role of narrative in persuasive communication, focusing on concepts such as transportation, identification, emotion, entertainment-education, awe, media enjoyment, health behavior change, parasocial interaction, and empathy. It delves into how narratives can influence beliefs, attitudes, intentions, and behaviors across various domains including health communication, entertainment media, and social influence.
38.4K works worldwide501.4K citations
Narrative PersuasionTransportationIdentificationEmotionEntertainment-EducationAweMedia EnjoymentHealth Behavior ChangeParasocial InteractionEmpathy
Journals publishing in this area
5

International Journal of Advanced Mass Communication and Journalism
ISSN 2708-44504 articles in this topic
2h-index
0.08Impact
104Articles
19Citations
