Market share analysis and farmers’ perception of BPG-100 (BGMH-9101) maize hybrid of booster plant genetics Pvt. Ltd. in Nagpur district

The present investigation, entitled “Market Share Analysis and Farmers’ Perception of BPG-100 (BGMH-9101) Maize Hybrid of Booster Plant Genetics Pvt. Ltd. in Nagpur District,” was undertaken during 2025-26 to determine the market share of the BPG-100 (BGMH-9101) maize hybrid and evaluate farmers’ perceptions of its performance. The study was conducted in Kuhi and Umred talukas of Nagpur district, Maharashtra, involving fifty randomly selected maize-growing farmers interviewed using a structured schedule. Secondary information regarding maize seed sales of Booster Plant Genetics Pvt. Ltd. and competing companies was obtained from company records and local dealers, whereas primary information concerning farmers’ perceptions was gathered directly from the selected respondents. Market share was calculated using the percentage method, while farmers’ perceptions were measured through a five-point Likert scale and evaluated using the Weighted Mean Score (WMS) technique. The findings indicated that BPG-100 (BGMH-9101) accounted for a market share of 4.94 per cent, representing 123 bags or 492 kg, out of the total maize seed market of 2,492 bags (9,968 kg) in the study area. This was the lowest share among the major branded companies considered, following others/Local Brands (22.51%), Other Companies (20.63%), Advanta (16.85%), Bayer (15.85%), Pioneer (9.95%) and Syngenta (9.27%). Within the company's overall seed sales, maize contributed only 0.90 per cent, while soybean accounted for 96.02 per cent. Regarding farmers’ perceptions, Shelling Percentage (85%) emerged as the most positively evaluated performance attribute, with a WMS of 3.16 and Rank I, followed by Higher Yield (WMS = 3.00) and Grain Quality/High Test Weight (WMS = 2.92), whereas Uniform Cob Size received the lowest score (WMS = 2.88). Among agronomic and adaptability characteristics, Suitability for Nagpur Climate obtained the highest WMS of 3.42 (Rank I), followed by Disease Tolerance (WMS = 2.90) and Drought Tolerance (WMS = 2.84), while Early Vigour recorded the lowest score (WMS = 2.58). The study concludes that although BPG-100 (BGMH-9101) currently commands a relatively small market share, it has a moderately favourable perception among farmers, especially with respect to climatic adaptability and grain characteristics. This indicates considerable potential for expanding its market presence through a stronger dealer network, focused field demonstrations and enhanced farmer awareness.

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Farmer Perception RankingClose ×

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Market Share of Competitive Brands in Maize...: Booster Plant Genetics... vs Syngenta vs Advanta vs Bayer vs PioneerClose ×

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Weighted Mean Score: Higher Yield vs Uniform Cob Size vs Attractive... vs Grain Quality / High... vs Shelling Percentage...Close ×

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Introduction

Maize (Zea mays L.) is one of the most important cereal crops in India, valued for its wide adaptability, high productivity and multiple end-uses spanning human food, poultry and animal feed, starch and ethanol industries. Maharashtra ranks among the top three maizeproducing states in the country, contributing nearly 11 per cent of national maize production, with Vidarbha, Marathwada, Western Maharashtra and Khandesh being the major growing regions. Within Vidarbha, Nagpur district has increasingly witnessed the adoption of singlecross hybrid maize, supported by rising demand from the poultry, feed and ethanol sectors and a favourable minimum support price. The private hybrid seed sector plays a central role in improving maize productivity by continuously introducing improved hybrids suited to local agro-climatic conditions. Booster Plant Genetics Pvt. Ltd., operating under the Paris Group of Companies, is one such research-driven seed company that has introduced the maize hybrid BPG-100 (BGMH-9101) for cultivation in the Nagpur region, alongside its existing portfolio of soybean, cotton and pigeon pea seeds. In a market crowded with several established multinational and domestic

Methodology Study area and sampling design

The present study was conducted in Nagpur district of the Vidarbha region of Maharashtra, purposively selected on the basis of the concentration of maize growers cultivating the BPG-100 (BGMH-9101) hybrid. Out of the district, two maize-growing talukas, viz., Kuhi and Umred, were selected. From these two talukas, thirteen villages (six from Kuhi and seven from Umred) were selected, and fifty maizegrowing farmers were selected through simple random sampling -twenty-five each from Kuhi and Umredconstituting the total sample for the study. The study pertains to the agricultural year 2025-26. Secondary data relating to the total maize seed sales of all companies operating in the study area, as well as the sales of BPG-100 (BGMH-9101), were collected from seed dealers and company records. Primary data on farmers' perception of the hybrid's performance were collected from the fifty selected farmers through personal interviews using a specially designed structured interview schedule.

Analytical methods 1. Market share of BPG-100 (BGMH-9101) hybrid

Market share was worked out using the following formula (percentage method) Market Share (%) = (Sales of BPG-100 hybrid / Total maize seed sales of all companies in the study area) × 100

Farmers' perception of BPG-100 (BGMH-9101) hybrid

Farmers' perception regarding the performance of BPG-100 (BGMH-9101) was assessed using a five-point Likert scale (Strongly Agree = 5, Agree = 4, Neutral = 3, Disagree = 2, Strongly Disagree = 1) across a set of variety-performance and crop-performance statements. The perception was quantified using the Weighted Mean Score (WMS), computed as:

Where, f = frequency of farmers selecting a particular response; w = weight assigned to the response (1-5); and N = total number of respondents. Statements were ranked in descending order of their WMS, with the highest score assigned Rank I, indicating the most favourable perception.

Results and Discussion 1. Market Share of BPG-100 (BGMH-9101) Maize Hybrid

Market share reflects the proportion of total sales in a market accounted for by a particular company, brand or product, and is an important indicator of competitive position. The market share of BPG-100 (BGMH-9101) was assessed both in relation to the company's own product portfolio and in relation to competing maize seed brands operating in the study area. Table 1 shows that within the company's own seed portfolio, soybean was overwhelmingly dominant, accounting for 96.02 per cent (52,500 kg) of total sales, followed by cotton (2.60%). The maize hybrid BPG-100 (BGMH-9101) contributed only 0.90 per cent (492 kg) to total company sales, while tur varieties together contributed the lowest share (0.48%). This indicates that maize currently occupies a comparatively small, though strategically important, segment within the company's overall business, with considerable room for expansion relative to its established soybean business. Table 3 shows that farmers held a moderately favorable perception of BPG-100 (BGMH-9101) with respect to its variety-performance attributes. Shelling Percentage (85%) received the highest Weighted Mean Score (3.16) and was ranked first, followed by Higher Yield (WMS = 3.00, Rank II) and Grain Quality/High Test Weight (WMS = 2.92, Rank III). Attractive Orange-Yellow Grain (WMS = 2.90) was ranked fourth, while Uniform Cob Size recorded the lowest score (WMS = 2.88, Rank V). These results indicate that farmers valued the grain-processing and yield-related qualities of the hybrid most highly, whereas cob uniformity was the comparatively weaker attribute in farmers' perception.

Attribute	SD (1)	D (2)	N (3)	A (4)	SA (5)	Weighted Score	Weighted Mean Score	Rank
Higher Yield	12	4	15	10	9	150	3.00	II
Uniform Cob Size	10	13	9	9	9	144	2.88	V
Attractive Orange-Yellow Grain	10	11	10	11	8	145	2.90	IV
Grain Quality / High Test Weight	10	13	10	5	12	146	2.92	III
Shelling Percentage (85%)	11	4	15	6	14	158	3.16	I

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Farmers' perception on variety-performance attributes of

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Company-wise Contribution to total sales of booster plant

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Conclusion

The study revealed that the maize hybrid BPG-100 (BGMH-9101) produced by Booster Plant Genetics Pvt. Ltd. currently holds a modest market share of 4.94 per cent in the maize seed market of Nagpur district, the lowest among the major branded companies compared, and contributes only 0.90 per cent to the company's own overall seed sales, which remain dominated by soybean. Despite this limited market presence, farmers' perception of the hybrid was found to be moderately favorable, with shelling percentage, yield and grain quality rated highly among variety-performance attributes, and suitability to the Nagpur climate and disease tolerance rated highly among agronomic attributes. The gap between the hybrid's favorable perception and its limited market share points to untapped potential that could be realized through strengthened dealer networks, wider farmer awareness programmes and targeted field demonstrations highlighting the attributes that farmers value most, particularly climatic adaptability and grain quality.

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Market share of BPG-100 (BGMH-9101) and competing

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Attribute	SD (1)	D (2)	N (3)	A (4)	SA (5)	Weighted Score	Weighted Mean Score	Rank
Early Vigour	8	13	20	7	2	129	2.58	VI
Lodging Resistance	10	13	10	11	6	140	2.80	V
Disease Tolerance	9	12	14	8	7	145	2.90	II
Pest Resistance	9	13	12	10	6	141	2.82	IV
Drought Tolerance	10	11	13	8	8	142	2.84	III
Suitable for Nagpur Climate	8	6	14	4	18	171	3.42	I

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Farmers' perception on crop and agronomic performance

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