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Assessment of production, marketing and management constraints in P. vannamei shrimp farming of Andhra Pradesh

P MukkantiSumanth Kumar Kunda

Abstract

Shrimp farming is a major aquaculture business in Andhra Pradesh, providing significant income to farmers, generating employment opportunities, and seafood exports. However, the sector faces various manufacturing, marketing, and managerial issues that have an impact on its long-term viability and profitability. A sample of 200 shrimp farmers were selected to identify and examine the primary constraints faced by shrimp producers by using simple random sampling technique in Bapatla district of Andhra Pradesh state. Ex post facto research design was adopted to collect data with well-structured and pretested interview schedule. A set of thirty-two constraints were identified and categorized into seed, feed, disease, marketing, management, and miscellaneous constraints. High feed costs (97%), White Spot Syndrome Virus (WSSV) incidence (98%), lack of ice and plastic factories (100%), input price fluctuations (96%), lack of storage facilities (95%), high seed costs (93%), poor seed quality and mortality (90%), and insufficient awareness of government support services were identified as the most critical constraints affecting shrimp farming. The findings emphasize the importance of improving seed and feed quality, strengthening disease detection, extension services, expanding marketing and cold-chain infrastructure, and raising knowledge of institutional support mechanisms. Addressing these barriers through focused policy interventions and capacity-building initiatives can help to the sustainability and profitability of shrimp farming in Andhra Pradesh.

Full Text

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Introduction

Aquaculture has emerged as one of the world's fastest expanding food production sectors, making important contributions to food security, employment generation, export revenues, and rural livelihoods. Shrimp farming is a key aquaculture commodity due to its high economic value and significant international market demand. India is one of the world's biggest producers and exporters of farmed shrimp, with frozen shrimp accounting for the majority of the country's seafood export revenues. In 2025-26, India recorded its highest-ever seafood exports, hitting 1.97 million metric tonnes valued at ₹73,890 crore. Frozen shrimp was the main export commodity driving this development. Andhra Pradesh is India's largest shrimp producer and the backbone of the country's shrimp export economy. The state accounts for more than half of India's farmed shrimp production and has the greatest area under Penaeus vannamei cultivation. According to MPEDA 2026 reports, Andhra Pradesh accounted for 71,921 ha under P. vannamei cultivation, generating 6,34,672 metric tons with a productivity of 8.82 MT ha⁻¹ year⁻¹, significantly higher than the national average. According to current statistics, Andhra Pradesh accounts major share of India's total seafood exports and is the country's largest aquaculture hub, notably in coastal districts like Bapatla, Krishna, East Godavari, West Godavari, and Nellore (MPEDA,2024-25). Despite its remarkable growth and economic significance, shrimp farming in the state confronts a range of production and marketing obstacles, including concerns about seed quality, feed costs, disease outbreaks, infrastructure shortages, market fluctuations, and management strategies. These constraints have the potential to reduce shrimp farming operations' productivity, profitability, and sustainability. As a result, understanding and prioritizing the restrictions faced by shrimp producers is critical for creating effective policy interventions and extension programs. In this regard, the current study was conducted to assess the key obstacles faced by shrimp farmers.

Materials and methods

A sample of 200 shrimp farmers were selected through simple random sampling technique to identify the constraints faced by farmers in shrimp farming in Bapatla district, Andhra Pradesh state. Ex-post facto research design was adopted to collect information about constraints faced by shrimp farmers. A semi-structured interview schedule was developed and farmer group discussions were also held to collect primary data. After review of the literature and a discussion with an expert group, the constraints that shrimp producers encounter were identified. A total of 32 constraints were enlisted and categorised under five heads www.extensionjournal.com i.e. seed constraints (05 nos.), feed constraints (04 nos.), disease constraints (03 nos.), marketing constraints (07 nos.), management constraints (06 nos.) and miscellaneous constraints (07 nos.). Percentage analysis is performed based on the farmers' statements, and Garrett ranking method followed to highlight and rank the most critical constraints experienced by shrimp farmers.

Results and Discussion

Seed constraints

The respondents' major seed constraints were tabulated in table 1. Ninety-three percent (93%) of respondents cited that high cost of seed as major constraint (Mittal, I. and Mavi, H.K.,2025) (Patil, S. and Sharma, A., 2020) (Mohamed et al 2013), (Koteswari et al, 2014), (Jagadeesh, 2015) (Srinivas and Venkatrayalu 2016). And majority of farmers identified three major issues in shrimp farming: heavy mortality of hatchery seeds due to low quality 90% (Tank, K.V. et.al 2019) (Tandel, J. and Maheta, D., 2018.), insufficient supply of hatchery seeds at the necessary period (88%) (Tejavath Jagadeesh,2015) and non-availability of quality seed 90% (Chittem, P.B. and Kunda, S.K., 2017) (Patil, S. and Sharma, A., 2020). Furthermore, mixed seed or variations in seed size from hatcheries caused issues for 65% of the respondents (Ravichandran, P., 2025), (Phana, N.T et.al 2022) [26, 22, 17, 21, 34, 6, 13, 14, 18, 20, 32, 35] .

Feed constraints

The main feed limitations that the respondents faced were listed in table 2. The most significant issue, according to 97% of farmers, is the high cost of feed (Mittal, I. and Mavi, H.K.,2025) (Patil, S. and Sharma, A., 2020) (Tank, K.V. et.al 2019) (Sayed et al, 2013) (Tandel and Meheta, 2018). 77% of respondents agreed that the feed was of poor quality (Chittem, P.B. and Kunda, S.K., 2017), (Tandel and Meheta, 2018) and 71% reported that aflatoxins in the feed caused problems. Additionally, 58% of respondents cited that absence of feed mills or processing facilities as one of the limitations (Chittem and Kunda 2017), (Mohamed et al 2013), (Koteswari et al 2014) (Jagadeesh, 2015) [6, 13, 14, 17, 18, 20, 21, 33, 34] .

Disease constraints

The respondents stated major shrimp health problems in the table 3. According to 98% of respondents, WSSV was the most dangerous disease (Santhosha, K.M. and Naik, A.D., 2022), (Hira, B et (Chellapandian, H et.al. 2021). Some of the respondents reported that these diseases were not a problem in aquaculture [5, 9, 12, 20, 21, 29, 30] .

Marketing constraints

The respondents' main marketing obstacles are displayed in the table 4. The majority of farmers cited inputs price variations (96%), ( and Low, L.K., 1995) as their top concerns. Ninety-one percent of the respondents stated that they had no government support, (Patil, S. and Sharma, A., 2020) and eighty-eight percent reported they had problems because they were far from the market (Ha, T.T.P et.al 2013) (Phillips, M. and Subasinghe, R., 2010) and lack awareness about product cost or how to store it. Just 11% of respondents stated that excessive commission fees were a significant barrier [23] .

Management constraints

The table 5 shows the primary managerial constraints of the responders. The majority of farmers listed ignorance of export-oriented standards (80%) and insufficient inlet and exit canals for feeding and drainage (70%) as their top concerns. Sixty-two percent of respondents stated they were uninformed of MPEDA/CAA services (Saha, A.M.B. and Roy, A., 2019). (Tandel, J. and Maheta, D., 2018.), whereas forty percent reported unaware of quarantine requirements (Santhosha, K.M. and Naik, A.D., 2022). In contrast, fewer respondents admitted to issues with theft (15%) and birds (20%). Roshnath, R et.al (2014) and Ramesh Roshnath et.al (2014) reported engaging dogs as guards and bird fencing would reduce the theft issues and damage from migratory birds. These data demonstrates that inadequate infrastructure and a lack of institutional and technical expertise are the primary management challenges affecting farmers. Cold storage facilities are necessary to maintain post-harvest shrimp quality over extended periods of time. It also decreases post-harvest losses during marketing. Government institutions, such as NABARD and MPEDA, can support shrimp marketing development through various schemes (Santhosha, K.M. and Naik, A.D., 2022). Each block should have one or more ice factories. Shrimp growers and middlemen cited transportation as a major impediment in marketing shrimp. Increased fuel and transportation costs impact the marketing of shrimp [25, 27, 28, 30, 33] .

Miscellaneous constraints

The table 6 illustrates that the respondents' diverse miscellaneous constraints. Most farmers identified lack of post-harvest knowledge (79%) ( [2, 4, 6, 8, 11, 15, 19, 20, 21, 24, 31, 34, 36, 37, 39] . www.extensionjournal.com

Conclusion

The present study identified and studied the primary constraints encountered by shrimp producers in Bapatla district of Andhra Pradesh state. The data revealed that high input costs, notably feed and seed prices, were the most important productivity restrictions. Farmers also reported significant challenges due to poor seed quality, disease outbreaks such as White Spot Syndrome Virus (WSSV) and Enterocytozoon hepatopenaei (EHP), price fluctuations in inputs, lack of storage and post-harvest infrastructure, and insufficient awareness of institutional support services. Furthermore, challenges in technical knowledge, marketing facilities, and post-harvest management were found to adversely affect the profitability and sustainability of shrimp farming. Addressing these limitations a collaborative effort from government agencies, research institutes, hatcheries, feed makers, and extension programs is needed. Ensuring the availability of quality seed, strengthening disease surveillance systems, improving marketing and cold-chain infrastructure, increasing insurance coverage, and improving farmers' access to technical training and institutional services can all have a significant impact on farm productivity and income. The study's findings can help policymakers and stakeholders design focused interventions for sustainable shrimp aquaculture development in Andhra Pradesh.

Acknowledgement

AcknowledgementThe authors sincerely thank Vice Chancellor, Acharya Nagarjuna University for providing necessary facilities for conducting the study. The author thanks the respondents for being patient enough to vide necessary information to the study

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Fisheries and Aquaculture StudiesAgricultural Economics and PracticesAquaculture disease management and microbiotaAndhra Pradeshwhite spot syndrome virusstorage facilitiesseed qualitycold chain infrastructure
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