Green human resource practices and digital transformation in public forest services: Evidence from an empirical survey in Greece

Abstract

This study explores the convergence of Green Human Resource Management (Green HRM) and Digital Transformation (DT) in the Greek public sector, with a specific focus on the Forest Services. The aim is to understand how green human resource practices and digital maturity influence employees’ attitudes, commitment, and organizational culture. The research was based on 232 questionnaires and analyzed using descriptive statistics, correlations, t-tests, ANOVA, and exploratory factor analysis. The reliability of the scales was confirmed (Cronbach’s a > 0.70). The results supported all hypotheses: knowledge and positive attitudes enhance readiness for change (H1); Green HRM practices increase employee commitment and eco-friendly behavior (H2); while digital maturity acts as a catalyst for strengthening these practices (H3). In contrast, obstacles and resource limitations hinder implementation (H4), whereas demographic differences shape distinct perceptions and responses (H5).