An assessment of the listening behavior of community radio listeners in Madhya Pradesh

Abstract

Rural development largely depends on access to information and knowledge. Farmers benefit greatly from understanding local conditions, which guides practical decisions. Spreading relevant information and introducing advanced farming practices empower them to improve productivity, explore new opportunities, and strengthen their livelihoods, fostering overall growth in rural communities. The present study was carried to study the listening behavior of listeners in different eight Community Radio Stations of Madhya Pradesh. four Agro-climatic zones namely Bundelkhand region, Gird region, Malwa plateau and Vindhyan plateau were considered for sampling of CRSs, Thus, a total of 320 listener respondents were considered as a sample. The findings from the data distinctly indicated that majority of the respondents (66.56%) had medium level of listening behavior fallowed by high and low listening behavior.