Consumer views on organised vs unorganised fruits &vegetables markets in Nagpur

Abstract

This research paper explores consumer perceptions of organised versus unorganised fruits and vegetables retail markets in Nagpur district, using both quantitative and qualitative data collected from 100 respondents. It examines socio-economic profiles, purchasing behaviours, and key decision-making factors such as quality, pricing, freshness, convenience, and service. Findings indicate that while organised markets appeal to younger, educated, and higher-income consumers due to superior quality and services like online payments and home delivery, unorganised markets remain popular for their affordability, flexibility, and personal relationships. Organised market consumers reported higher spending per visit, whereas unorganised markets saw more frequent purchases. The study concludes with strategic implications for improving retail experiences in both formats and suggests a hybrid model to support inclusive growth in the city’s retail sector.