Ayurvedic healthcare products market: A study in Kolkata and allied areas

Abstract

Consumer interest in Ayurvedic healthcare has increased due to a global trend toward natural and holistic wellness solutions. This study examines Kolkata's and the surrounding areas' present Ayurvedic healthcare product market conditions. Using consumer behavior, brand awareness, market penetration, and distribution patterns as focal points, the study attempts to give a thorough picture of the industry's position in this region. To improve growth and sustainability, the paper offers strategic marketing recommendations and further identifies the opportunities and challenges faced by market participants. To ensure a comprehensive analysis, data were gathered through a combination of surveys as well as secondary sources. The findings show a moderately growing market, with an increasing consumer preference for natural remedies, but limited awareness and inconsistent availability. The study concludes by emphasizing the importance of targeted marketing, improved accessibility, and awareness campaigns in strengthening Ayurvedic products' market position in the region.