Social media use motives among post graduate students of agricultural sciences

Abstract

Social media has become an integral part of modern life, with billions of people around the world using various platforms to connect, access information and enhance their academic and professional knowledge. The present study on social media use motives among post graduate students of agricultural sciences carried out in four state agricultural universities in Maharashtra to study the objective. A total of 216 students were selected among that 192 students were social media users and 24 were nonsocial media users and data collected through online survey method. The social media use motives scale has five dimensions such as diversion, cognitive need, affective need, personal integrative need, social integrative need. The majority of the students use social media platforms to fulfill personal integrative needs such as self-expression and identify information. This study provides valuable insights into the motivations driving social media use among postgraduate students in agricultural sciences, highlighting the significance of personal integrative needs in their online behavior.