Relevancy of print media for women empowerment in current electronic media dominated scenario

Introduction

Print media offers something tangible in a digital world. The tactile experience of holding a magazine, flipping through its pages, or admiring the texture of high-quality paper engages multiple senses, creating a deeper connection with the content. In a time when digital technology is king, print media may seem to have a smaller function, yet its impact is unwavering. Print media is a vital and timeless medium for disseminating information, interacting with audiences, and making a noticeable impression since it possesses a certain charm that digital platforms cannot match. This thorough investigation explores the world of print media, emphasizing its value, advantages, and successful ways to use it in the current environment. Print media makes it possible to target audiences precisely. To make sure that your message reaches the people who are most likely to be interested, magazines, newspapers, and pamphlets can be put strategically in areas that your target audience frequents. Print media refers to the traditional forms of mass communication that involve the physical printing and distribution of information on paper, such as newspapers, magazines, books, and other printed materials. It is a longstanding and influential medium that has played a crucial role in the dissemination of news, ideas, and entertainment throughout history. Media and society are closely related to each other. The extensive impact of media on society can easily be seen these days. Media reflects our society, how it works and what it constitutes. With the advancement in technological area, our society has also observed the expansion in the thoughts and ideas of people. Today people are just a click away from any and every information that is available on the internet. There are various forms of media that help to inform, educate and entertain our society. Media can be in print form that is through newspapers, books, magazines etc. Media includes an electronic form for spreading information which is one of the most used media of mass communication. Broadcasting is the distribution of audio or video content to a large audience through different platforms like television, radio, or the internet. It is a form of mass communication that reaches a vast and diverse audience with the help of specialized technology. Broadcasting plays an essential role in the dissemination of information, entertainment, and education to the masses. Television broadcasting includes both free-to-air channels and paid channels. Free-to-air channels are channels that can be accessed by anyone with a television set and do not require any subscription or payment. Paid channels, on the other hand, require a subscription or payment to access.

Television broadcasting is a significant source of entertainment, news, and information for people worldwide. It has a vast and diverse audience, ranging from children to adults. Television broadcasting has a significant impact on society, shaping the opinions and beliefs of people worldwide. Internet broadcasting involves the transmission of audio or visual content through the internet. It includes both live streaming and on-demand streaming. Internet broadcasting has become increasingly popular in recent years, with the emergence of streaming services like Netflix, Hulu, and Amazon Prime Video. Internet broadcasting has a vast and diverse audience, ranging from children to adults. It is particularly popular among young people who consume most of their media through the internet. Internet broadcasting has revolutionized the way people consume media and has disrupted traditional forms of broadcasting. Broadcasting, the distribution of audio or video content to a large audience, has had a significant impact on society. From the earliest days of radio and television to the current era of internet broadcasting, the way in which we consume and interact with media has changed dramatically. In this article, we will examine the positive and negative impacts of broadcasting on society. The ability of broadcasting to distribute information to a large and diverse audience is one of its most important benefits. In order to keep people informed about current affairs, politics, and other issues, broadcasting has been essential advancements as well as societal concerns. For many years, news broadcasts have been the main source of information that people use to keep up with global events. This has contributed to the development of a more knowledgeable and involved community, which is necessary for an effective democracy to function. Education has been significantly impacted by broadcasting as well. For many years, educational programming has been a crucial component of broadcasting, including historical dramas, science shows, and documentaries. These Programs have aided in educating people on a variety of subjects, ranging from history and science to the arts and culture. For persons who might not have access to formal education, like those who live in distant or underdeveloped areas, educational broadcasting has proven especially crucial. The dissemination of prejudice and stereotypes has been one of broadcasting's detrimental effects. Movies and television shows have frequently presented particular groups of people negatively, reinforcing damaging stereotypes.

Objective

Relevancy of print media for women empowerment in current electronic media dominated scenario.

Methodology

The researchers have collected data with the help of survey method under which interview schedule was used as the data collection tool. A survey of 300 respondents was conducted in Patna City. The researchers prepared an interview schedule for the data collection keeping in mind the Role of Media in Accelerating Women Empowerment: An Alternative Approach with Reference to Patna Town. Research study was conducted through convenient sampling.

Reviews of literature Kumar (2015) [5] Media can empower rural women by providing them accurate information and protecting them from various problems. Innovative mass media tools such as Facebook, blogs, internet and social sites are used for women empowerment with information, education, awareness, self-decision making and economic empowerment. Asif (2013) [6] in her study stated that a society can be uplifted if the women are empowered properly. In this light, the role of media gains importance as it can be used to empower women. A great media effect is there on every sphere of life. Singh (2018) Newspapers as well as Mass communication and journalists as a part of the communication network particularly can have a decisive role in either giving a remedy to a problem or stimulating it into a worse situation. The communication of messages between journalists and people takes place through newspaper articles and stories. Uma (2004) pointed out that the media is a strong channel for social change. It helps in shaping the views, opinions and attitudes of people. It can help to educate people about different women issues like giving power and rights to women. The data reveals several facets of economic empowerment.

Results and Discussion

The ability to gather product information stands out as the most significant benefit (32.66%), followed by knowledge of insurance and investments (25%) Understanding consumer rights and navigating property transactions are also important, while digital banking and awareness of bank services contribute to overall financial literacy. The data illustrates various dimensions of political empowerment. Staying updated about government schemes emerges as the most significant benefit, (29%) followed by awareness of voting rights and women's rights laws (21.66%). Engaging with political representatives and understanding reservation policies are also highlighted, while knowledge about candidates, though essential, is the least emphasized area. The data illustrates several key aspects of psychological empowerment. The ability of media to remove hesitation stands out as the most significant benefit (31.33%) followed by the development of confidence in decision-making (19.33%). Enhancing problem-solving skills (14.33) and logical thinking are also important, while inspiration for self-development and encouragement to persevere are recognized but less emphasized. Overall, psychological empowerment appears to play a crucial role in fostering confidence, resilience, and critical thinking among individuals. The data on physical empowerment reflects several key areas of concern and support. The ability of media to reduce stress is the most significant benefit (29.66%) followed by encouragement for fitness and healthy living (26.33%) While awareness of diseases and finding solutions to health issues are important, knowledge about reproductive health is less emphasized. Overall, physical empowerment plays a vital role in enhancing well-being and promoting informed health choices.

Conclusion

The results suggest a positive, statistically significant relationship between Broadcasting Media and Print Media, though the relatively low R-squared indicates that other factors not included in the model likely explain a significant portion of the variation in Print Media.  The mean difference (diff) is -0.646667, indicating that, on average, print media is lower than Broadcasting media.  The t-statistic is -4.4356, which is large in magnitude, suggesting a significant difference between the two means.  The p-value for Ha: mean(diff) < 0 is 0.0000, which is very small, providing strong evidence to reject the null hypothesis.  The 95% confidence interval for the mean difference is [-0.933571, -0.3597624], confirming that the true mean difference is negative.

Conclusion

In this paper showed that Relevancy of print media for women empowerment in current electronic media dominated scenario Thus, the test shows that print media is significantly lower than Broadcasting media.

References

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4. Kutty L. Education and empowerment of women enhance quality of life. IASSI Quarterly. 2003;23:23443.