Integration of Mata ni Pachedi Art in Contemporary Product Design

Abstract

The traditional art form of Mata ni Pachedi, originating from Gujarat, has been influential in shaping contemporary product design through its rich motifs and colours. This study explores how the motifs and colours of Mata ni Pachedi can inspire modern product design. By analysing the key elements of this art form, such as its symbolic use colours and motifs, this research aims to bridge the gap between historical aesthetics and contemporary design practices. The study employs a methodology that includes detailed analysis of traditional Mata ni Pachedi artworks, followed by the development of design swatches that incorporate these motifs and process into modern products. The findings reveal that integrating traditional motifs into product design not only preserves cultural heritage but also offers innovative design perspectives.