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Research article · 2024 · Full text

International Journal of Agriculture Extension and Social Development

Adoption behaviour of farmers towards Natu tobacco production technology in Rajahmundry block in east Godavari district of Andhra Pradesh

P. TejaswiniDipak Kumar Bose

Volume 7(8) · Pages 438–441 · DOI: 10.33545/26180723.2024.v7.i8g.964 ↗

Research areasAgricultural Economics and PracticesLivestock Management and Performance ImprovementSocial and Economic Development in India

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Abstract

Author-written

Agriculture plays a vital role in India's economy, contributing significantly to GDP and employing nearly half the workforce. In Andhra Pradesh, the Natu tobacco variety is of notable economic importance. This study examines the adoption behavior of farmers towards Natu Tobacco Production technology in Rajahmundry Block, East Godavari District, using a descriptive survey method involving 120 respondents. The socio-economic profile reveals a predominance of middle-aged farmers (60%) with basic education (46.67%), alongside diverse caste and family structures and predominantly small landholdings. The study found that while 47.50% of respondents show moderate adoption of the technology and 30.84% demonstrate high adoption, 21.66% have low adoption levels, indicating limited use of production technology. Factors such as age, education, landholding size, and economic status affect adoption, with high extension contracts being crucial for disseminating agricultural innovations. The findings highlight the need for targeted interventions, including customized training and resource support, to overcome barriers and enhance adoption rates, thereby contributing to the advancement of sustainable farming practices and agricultural development.

Summary

Source-checked

Plain-language reading of the full paper, prepared with AI and checked against the text. Each point links to the authors' own words.

  1. Why it matters

    • Tobacco is economically significant in India, and Andhra Pradesh is a primary producer of the Natu variety. View evidence ↗

      Why it matters

      Tobacco is economically significant in India, and Andhra Pradesh is a primary producer of the Natu variety.

      In the paper's own words

      “Among various crops, tobacco holds substantial economic importance, with Andhra Pradesh being a major producer, particularly of the Natu variety.”

      Page 1

      Found in: Introduction

      Read it in the full textOpen PDF at page 1 ↗
    • The Central Tobacco Research Institute (CTRI) is central to improving tobacco cultivation practices in India. View evidence ↗

      Why it matters

      The Central Tobacco Research Institute (CTRI) is central to improving tobacco cultivation practices in India.

      In the paper's own words

      “The Central Tobacco Research Institute (CTRI) in Rajahmundry, Andhra Pradesh, plays a crucial role in advancing tobacco cultivation practices in India.”

      Page 1

      Found in: Introduction

      Read it in the full textOpen PDF at page 1 ↗
    • Adopting CTRI-recommended technologies, including integrated pest management and high-yielding varieties, is necessary to improve sustainability and productivity. View evidence ↗

      Why it matters

      Adopting CTRI-recommended technologies, including integrated pest management and high-yielding varieties, is necessary to improve sustainability and productivity.

      In the paper's own words

      “The adoption of modern agricultural technologies recommended by CTRI, such as high-yielding varieties and integrated pest management, is essential for increasing crop productivity and sustainability.”

      Page 1

      Found in: Introduction

      Read it in the full textOpen PDF at page 1 ↗
  2. The question

    • The study aims to understand the adoption behavior of farmers regarding Natu tobacco production technology to identify influencing factors and barriers. View evidence ↗

      The question

      The study aims to understand the adoption behavior of farmers regarding Natu tobacco production technology to identify influencing factors and barriers.

      In the paper's own words

      “Understanding the adoption behavior of farmers towards Natu tobacco production technology is vital for several reasons. It helps identify the factors that influence farmers' decisions to adopt or reject new technologies, the barriers they face, and the socio-economic factors affecting their ability to implement these practices.”

      Page 1

      Found in: Introduction

      Read it in the full textOpen PDF at page 1 ↗
  3. What they did

    • The researchers used a descriptive research design focused on the Rajahmundry Block in the East Godavari District of Andhra Pradesh. View evidence ↗

      What they did

      The researchers used a descriptive research design focused on the Rajahmundry Block in the East Godavari District of Andhra Pradesh.

      In the paper's own words

      “This study utilizes a descriptive research design to evaluate farmers' adoption behavior towards Natu tobacco production technology in Rajahmundry Block, East Godavari District, Andhra Pradesh.”

      Page 1

      Found in: Introduction

      Read it in the full textOpen PDF at page 1 ↗
    • The sample consisted of 120 respondents, with 24 randomly selected from each of five purposively chosen villages. View evidence ↗

      What they did

      The sample consisted of 120 respondents, with 24 randomly selected from each of five purposively chosen villages.

      In the paper's own words

      “Five villages—Pedapudi, Dowleswaram, Rajanagaram, Seethanagaram, and Korukonda—are chosen purposively based on maximum area under Natu Tobacco Cultivation. From each village, 24 respondents are randomly selected, totalling 120 respondents for the study.”

      Page 2

      Found in: Sampling and Sampling Procedures

      Read it in the full textOpen PDF at page 2 ↗
    • Data was gathered through personal interviews using a structured schedule and analyzed with SPSS 16 software. View evidence ↗

      What they did

      Data was gathered through personal interviews using a structured schedule and analyzed with SPSS 16 software.

      In the paper's own words

      “Data is collected using a pre-tested, structured interview schedule. Each respondent is interviewed personally, and their responses are recorded. The collected data is categorized, tabulated, and analyzed using SPSS 16 software”

      Page 2

      Found in: Methods of Data Collection

      Read it in the full textOpen PDF at page 2 ↗
  4. What they found

    • The majority of surveyed farmers were middle-aged (60%) and had a middle school education (46.67%). View evidence ↗

      What they found

      The majority of surveyed farmers were middle-aged (60%) and had a middle school education (46.67%).

      In the paper's own words

      “The socio-economic profile of the respondents reveals that a majority are middle-aged (60%), with educational backgrounds at the middle school level (46.67%), and diverse caste representation, primarily OBC (29.17%).”

      Page 3

      Found in: Conclusion

      Read it in the full textOpen PDF at page 3 ↗
    • Overall adoption levels were moderate for 47.50% of farmers, high for 30.84%, and low for 21.66%. View evidence ↗

      What they found

      Overall adoption levels were moderate for 47.50% of farmers, high for 30.84%, and low for 21.66%.

      In the paper's own words

      “Out of 120 respondents, 26 (21.66%) fall into the Low adoption category, indicating limited use or awareness of the technology. A significant portion, 57 respondents (47.50%), are in the Medium category, suggesting a moderate level of adoption and engagement with the technology. The High adoption category includes 37 respondents (30.84%)”

      Page 3

      Found in: Overall, adoption of Natu Tobacco Production technology by the respondents

      Read it in the full textOpen PDF at page 3 ↗
    • Tobacco harvesting machines saw the highest full adoption rate in the post-harvest category at 50%. View evidence ↗

      What they found

      Tobacco harvesting machines saw the highest full adoption rate in the post-harvest category at 50%.

      In the paper's own words

      “In the Post-Harvest Technology section, the data reveals a strong inclination towards the adoption of tobacco harvesting machines, with 50% of respondents fully adopting them.”

      Page 3

      Found in: Adoption of Natu Tobacco Production technology by the respondents

      Read it in the full textOpen PDF at page 3 ↗
    • Crop rotation methods were fully adopted by 45.83% of the respondents. View evidence ↗

      What they found

      Crop rotation methods were fully adopted by 45.83% of the respondents.

      In the paper's own words

      “It shows 45.83% of respondents fully adopted crop rotation methods, while 20.83% did not adopt this practice at all.”

      Page 3

      Found in: Adoption of Natu Tobacco Production technology by the respondents

      Read it in the full textOpen PDF at page 3 ↗
    • Caste (r=0.922), education (r=0.869), and age (r=0.862) showed the strongest positive correlations with adoption behavior. View evidence ↗

      What they found

      Caste (r=0.922), education (r=0.869), and age (r=0.862) showed the strongest positive correlations with adoption behavior.

      In the paper's own words

      “The correlation coefficients (r) indicate that all variables have a positive relationship with attitude, with caste (r = 0.922), education (r = 0.869), and age (r = 0.862) having the strongest correlations”

      Page 4

      Found in: Overall, adoption of Natu Tobacco Production technology by the respondents

      Read it in the full textOpen PDF at page 4 ↗
  5. What it means

    • The authors conclude that customized training and resource support are needed to overcome barriers and increase technology adoption. View evidence ↗

      What it means

      The authors conclude that customized training and resource support are needed to overcome barriers and increase technology adoption.

      In the paper's own words

      “The findings highlight the need for targeted interventions, including customized training and resource support, to overcome barriers and enhance adoption rates”

      Page 1

      Found in: Introduction

      Read it in the full textOpen PDF at page 1 ↗
    • The study concludes that the typical Natu tobacco farmer in this region is middle-aged, moderately educated, and economically challenged. View evidence ↗

      What it means

      The study concludes that the typical Natu tobacco farmer in this region is middle-aged, moderately educated, and economically challenged.

      In the paper's own words

      “It is concluded that the socio-economic profile of Natu tobacco farmers in Rajahmundry Block, revealing that a majority are middle-aged, moderately educated, and economically challenged with small landholdings and nuclear families.”

      Page 4

      Found in: Conclusion

      Read it in the full textOpen PDF at page 4 ↗

Visual summary

3 visuals

Illustrations explain the paper; charts are replotted from the paper's own table values.

AI-generated illustration
AI-generated conceptual illustration (tobacco plants in a field). It explains the idea and does not show study data.↗ Enlarge
Adoption Level Distribution
AI-generated conceptual illustration (tobacco plants in a field). It explains the idea and does not show study data.

AI-generated conceptual illustration (tobacco plants in a field). It explains the idea and does not show study data.

Open full-size image ↗

Adoption Level Distribution

AI-generated conceptual illustration (tobacco plants in a field). It explains the idea and does not show study data.

View source evidence ↗
Replotted from source data
Replotted from Table 3 (page 3) of the original paper. Every bar is the paper's own table value.↗ Enlarge
Percentage: Low (30 - 35) vs Medium (36 - 40) vs High (41 - 45)
Replotted from Table 3 (page 3) of the original paper. Every bar is the paper's own table value.

Replotted from Table 3 (page 3) of the original paper. Every bar is the paper's own table value.

Open full-size image ↗

Percentage: Low (30 - 35) vs Medium (36 - 40) vs High (41 - 45)

Replotted from Table 3 (page 3) of the original paper. Every bar is the paper's own table value.

View source evidence ↗
Replotted from source data
Replotted from Table 4 (page 4) of the original paper. Every bar is the paper's own table value.↗ Enlarge
Correlation Coefficient (r): Age vs Education vs Caste vs Family Size vs Family Type
Replotted from Table 4 (page 4) of the original paper. Every bar is the paper's own table value.

Replotted from Table 4 (page 4) of the original paper. Every bar is the paper's own table value.

Open full-size image ↗

Correlation Coefficient (r): Age vs Education vs Caste vs Family Size vs Family Type

Replotted from Table 4 (page 4) of the original paper. Every bar is the paper's own table value.

View source evidence ↗

Figures & tables

From the original paper
Distribution of Respondents on the basis of their socio – economic status indexTable 1Page 2Distribution of respondents on the basis level of adoption of Natu Tobacco Production technology by the respondents.Table 2Page 3Level of AdoptionTable 3Page 3Association between selected independent variables withTable 4Page 4Level of Adoption towards Natu Tobacco Production TechnologyFigure 1Page 4
FULL TEXT Original article · reflowed for reading

Introduction

Agriculture is a cornerstone of the Indian economy, contributing significantly to the Gross Domestic Product (GDP) and employing nearly half of the Indian workforce. Among various crops, tobacco holds substantial economic importance, with Andhra Pradesh being a major producer, particularly of the Natu variety. This traditional variety, known for its distinctive flavor and quality, is predominantly grown in the East Godavari district. The region's unique agro-climatic conditions, including soil type, temperature, and rainfall patterns, make it ideal for Natu tobacco cultivation, which is highly valued in the market for products like bidis. The Central Tobacco Research Institute (CTRI) in Rajahmundry, Andhra Pradesh, plays a crucial role in advancing tobacco cultivation practices in India. As part of the Indian Council of Agricultural Research (ICAR), CTRI focuses on crop improvement, pest and disease management, soil and water conservation, and sustainable agricultural practices. These efforts have significantly enhanced Natu tobacco production technology, improving both productivity and quality. The adoption of modern agricultural technologies recommended by CTRI, such as high-yielding varieties and integrated pest management, is essential for increasing crop productivity and sustainability. Understanding the adoption behavior of farmers towards Natu tobacco production technology is vital for several reasons. It helps identify the factors that influence farmers' decisions to adopt or reject new technologies, the barriers they face, and the socio-economic factors affecting their ability to implement these practices. This knowledge aids in developing targeted interventions to promote best practices, enhancing productivity and sustainability in Natu tobacco farming. Additionally, insights from such studies can guide similar agricultural research in other regions, contributing to the broader field of agricultural extension and technology adoption.

Locale of Study

The research is conducted in the Rajahmundry Block of East Godavari District, Andhra Pradesh, a region prominent for its agricultural activities and tobacco cultivation. East Godavari spans approximately 10,807 square kilometers, bordered by Visakhapatnam, West Godavari, and the Bay of Bengal. Rajahmundry Block's fertile soils and favourable climate make it ideal for diverse crop cultivation, including Natu tobacco. The area's tropical climate, characterized by hot summers, mild winters, and monsoon rains, supports robust agricultural productivity. The socio-economic profile of the farming community here includes small, marginal, and medium-scale farmers, with a relatively high literacy rate aiding in the adoption of new agricultural practices.

Sampling and Sampling Procedures

Selection of District: The research is conducted in Andhra Pradesh, specifically choosing East Godavari district due to the maximum area under Natu tobacco cultivation and researcher's familiarity with local customs and language, which facilitates accurate data collection.

Selection of Block: Rajahmundry Block is selected through purposive sampling due to maximum area coverage of Natu tobacco cultivation and for its active engagement in agricultural training programs related to Natu tobacco production. Selection of Villages: Five villages-Pedapudi, Dowleswaram, Rajanagaram, Seethanagaram, and Korukonda-are chosen purposively based on maximum area under Natu Tobacco Cultivation. From each village, 24 respondents are randomly selected, totalling 120 respondents for the study.

Methods of Data Collection

Data is collected using a pre-tested, structured interview schedule. Each respondent is interviewed personally, and their responses are recorded. The collected data is categorized, tabulated, and analyzed using SPSS 16 software, with results presented in tables for clarity and effectiveness.

Results and Discussion

Results and Discussion

Socioeconomic profile of the respondents

Socioeconomic profile of the respondents

Adoption of Natu Tobacco Production technology by the respondents

The level of adoption of Natu Tobacco Production technology by the respondents, was obtained on threepoint continuum scale viz. Fully Adopted, Partially Adopted, Not Adopted with respective scores 3,2,1 and the data have been presented in, The table represents the distribution of respondents based on their level of adoption of Natu Tobacco Production technology across various activities. The activities are categorized into four sections: Farming Practices, New Technology, Management Practices, and Post-Harvest Technology. For each activity, the table shows the percentage of respondents who fully adopted (FA), partially adopted (PA), or did not adopt (NA) the specified practices. The percentages reflect how prevalent each practice is among the respondents. It shows 45.83% of respondents fully adopted crop rotation methods, while 20.83% did not adopt this practice at all. The data shows that a significant portion of respondents has embraced practices like using bio-fertilizers, precision agriculture, and integrated farming systems, although a considerable percentage also remain hesitant or only partially adopt these technologies. In the Post-Harvest Technology section, the data reveals a strong inclination towards the adoption of tobacco harvesting machines, with 50% of respondents fully adopting them. Similarly, the priming method of harvesting and the use of mechanical dryers are also widely accepted, with adoption rates ranging from 41.67% to 45.83%. On the other hand, there is still some reluctance in adopting newer practices like precision agriculture and stalk cutting methods, where a significant percentage of respondents are either only partially adopting or not adopting these practices at all. Overall, the table suggests that while there is a positive trend toward the adoption of new technologies and practices, there remains a portion of respondents who are either resistant or slow in integrating these advancements into their farming activities. Similar findings also reported by Narayanaswamy (2017) [8] .

Overall, adoption of Natu Tobacco Production technology by the respondents

Respondents' Overall, adoption of Natu Tobacco Production technology by the respondents on the basis of total score the respondents were divided into three categories namely -Low, Medium and High and frequency has been given in Table 3. [6] . The table shows the correlation between various independent variables and the respondents' adoption behavior of respondents towards Natu Tobacco Production Technology. The correlation coefficients (r) indicate that all variables have a positive relationship with attitude, with caste (r = 0.922), education (r = 0.869), and age (r = 0.862) having the strongest correlations, suggesting these factors significantly influence respondents' attitudes. Other factors like family size, family type, and landholding also show strong positive correlations, indicating their influence on the adoption decision. Overall, higher values in these variables generally correspond to a more favorable towards adopting the technology.

Table 3. Level of Adoption
Level of AdoptionFrequencyPercentage
Low (30 - 35)2621.66
Medium (36 - 40)5747.50
High (41 - 45)3730.84
Total120100.00

Table text extracted from the original PDF; superscript letters are shown inline. The original table image is below.

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Level of Adoption↗ Enlarge
Table 3
Level of Adoption

Level of Adoption

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Original paper tableSource PDF · page 3 ↗

Conclusion

It is concluded that the socio-economic profile of Natu tobacco farmers in Rajahmundry Block, revealing that a majority are middle-aged, moderately educated, and economically challenged with small landholdings and nuclear families. Although 47.50% of respondents exhibit moderate adoption of Natu Tobacco Production Technology, significant portions either fully adopt or lag behind in embracing modern agricultural practices. The association analysis reveals strong positive correlations between adoption behavior and key variables such as caste, education, and age, underscoring the critical role these factors play in influencing the adoption of sustainable farming technologies.

Figures and tables from the paper

Table 1. Distribution of Respondents on the basis of their socio – economic status index
CategorySub-CategoryFrequencyPercentage
AgeYoung (<35)2823.33
Middle (36-55)7260.00
Old (>55)2016.67
EducationIlliterate108.33
Primary School2218.33
Middle School5646.67
High School1512.50
Intermediate1210.00
Graduate and above54.17
CasteGeneral3025.00
OBC3529.17
SC2218.33
ST3327.50
Family SizeSmall (up to 4 members)6554.17
Medium (5-8 members)4134.17
Large (above 8 members)1411.67
Family TypeNuclear8572.83
Joint3529.17
Housing PatternMud House1512.50
Semi Cemented4033.33
Cemented6554.17
LandholdingMarginal (<1 ha)4033.33
Small (1 to 2 ha)6050.00
Medium (2 to 4 ha)1512.50
Large (>4 ha)54.17
OccupationAgriculture3025.00
Agriculture + Labour7058.33
Agriculture + Business86.67
Agriculture + Service1210.00
Annual Income< 1 Lakh4033.33
1 Lakh - 2 Lakh7260.00
> 2 Lakh86.67
Extension ContactsLow (10-12)3226.67
Medium (13-15)2520.83
High (16-18)6352.50
Source of Information UtilizedLow (11-18)3529.17
Medium (19-25)5545.83
High (26-32)3025.00

Table text extracted from the original PDF; superscript letters are shown inline. The original table image is below.

View original table image
Distribution of Respondents on the basis of their socio – economic status index↗ Enlarge
Table 1
Distribution of Respondents on the basis of their socio – economic status index

Distribution of Respondents on the basis of their socio – economic status index

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Original paper tableSource PDF · page 2 ↗
Table 2. Distribution of respondents on the basis level of adoption of Natu Tobacco Production technology by the respondents.
S. No.ActivitiesFA (f, %)PA (f, %)NA (f, %)
AFarming Practices
1Following any Crop Rotation Method55(45.83)40(33.33)25(20.83)
2Willing to use any Latest varieties45(37.50)50(41.67)25(20.83)
3Prefer Organic farming for your Crop40(33.33)35(29.17)45(37.50)
4Following Integrated Farming System50(41.67)45(37.50)25(20.83)
BNew Technology
5Thinking to Adopt Precision Agriculture30(25.00)50(41.67)40(33.33)
CManagement Practices
6Using Bio-fertilizers on your crop45(37.50)55(45.83)20(16.67)
7Protecting crop by Mulching50(41.67)40(33.33)30(25.00)
8Using Bio-pesticides on your crop40(33.33)50(41.67)30(25.00)
DPost - Harvest Technology
9Using Tobacco harvesting Machines60(50.00)45(37.50)15(12.50)
10Adopted priming Method of harvesting55(45.83)40(37.50)25(20.83)
11Prefers to Mechanical Dryer for your crop50(41.67)45(37.50)25(20.83)
12Adopted stalk cutting methods of harvesting40(33.33)50(41.67)30(25.00)

Table text extracted from the original PDF; superscript letters are shown inline. The original table image is below.

View original table image
Distribution of respondents on the basis level of adoption of Natu Tobacco Production technology by the respondents.↗ Enlarge
Table 2
Distribution of respondents on the basis level of adoption of Natu Tobacco Production technology by the respondents.

Distribution of respondents on the basis level of adoption of Natu Tobacco Production technology by the respondents.

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Original paper tableSource PDF · page 3 ↗
Table 4. Association between selected independent variables with
S. No.VariablesCorrelation Coefficient (r)
1Age0.862
2Education0.869
3Caste0.922
4Family Size0.749
5Family Type0.811
6Housing Pattern0.783
7Landholding0.778
8Occupation0.792
9Annual Income0.747
10Extension Contacts0.819
11Source of Information Utilized0.891

Table text extracted from the original PDF; superscript letters are shown inline. The original table image is below.

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Association between selected independent variables with↗ Enlarge
Table 4
Association between selected independent variables with

Association between selected independent variables with

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Original paper tableSource PDF · page 4 ↗
Figure 1. Level of Adoption towards Natu Tobacco Production Technology
Level of Adoption towards Natu Tobacco Production Technology↗ Enlarge
Figure 1
Level of Adoption towards Natu Tobacco Production Technology

Level of Adoption towards Natu Tobacco Production Technology

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Original paper figureSource PDF · page 4 ↗

References

10 in the original paper
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  2. Chandrashekar G, Naidu P, Rao V. Adoption of Natu tobacco production technologies in Telangana. Agric Sci Digest. 2019;39(2):102-107.
  3. Choudhary P, Singh S, Verma R. Factors influencing the level of adoption of Natu tobacco production technology among farmers. Indian J Ext Educ. 2021;57(3):45-50.
  4. Jadhav M, Jadhav S. Socio-economic determinants of technology adoption among tobacco farmers in Maharashtra. Indian J Agric Res. 2016;50(4):305-311.
  5. Karthik M, Lakshmi R. Impact of socio-economic factors on the adoption of sustainable agricultural practices in Karnataka. J Sustain Agric. 2021;43(2):8794.
  6. Murthy V, Rao S, Naidu R. Socio-economic characteristics and adoption of agricultural technologies in East Godavari District. J Agric Econ. 2016;21(4):456-463.
  7. Mehta V, Sharma S. Adoption of climate-smart agriculture practices in Gujarat. Climate J. 2021;11(1):56-63.
  8. Narayanaswamy G, Ramesh P, Kumar A. Adoption of improved farming practices among tobacco farmers in Tamil Nadu. Agric Econ Rev. 2017;13(3):125-132.
  9. Srinivas S, Rao R. Adoption of Natu tobacco production technologies in Andhra Pradesh. Tob Res J. 2018;28(3):189-196.
  10. Shankar V, Shankar K. Adoption behaviour of tobacco farmers in Andhra Pradesh. J Rural Ext. 2019;17(5):132-138.