Align European quality excellence model and strategic management to achieve performance improvement

Abstract

Managing and improving the performance of the organization is one of the topics that are considered by most managers of companies and organizations. With the increase of strategic management and quality management programs in the country's organizations, the need for a comprehensive methodology plan to manage and improve the performance of organizations has become more apparent than ever. Balanced scorecard in the field of strategic management and European quality excellence model in the field of total quality management have entered the category of performance management system. Therefore, the combination of the balanced scorecard and the European quality excellence model is a link between the two areas of strategic management and total quality management in the category of performance management. This paper presents a new methodology for the simultaneous use of the balanced scorecard and the European quality excellence model to improve organizational performance through the MADM, SWOT and QFD tools. In the literature of the article, in the comparison of the two models, the library method is used, and in the methodological analysis section, the field method is used to collect information. After a theoretical study and comparison of the two models, the methodology of using these two categories is presented and is implemented step by step as a case study.