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An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

Journal of Marketing Research · 1988 · Vol. 25(2) · pp. 186–186
Education, Safety, and Science StudiesEducational Research and PedagogyScale (ratio)EconometricsPsychologyComputer scienceStatisticsGeographyMathematicsCartography
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An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment · Scinovex