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The elephant in the room: Predictive performance of PLS models

Journal of Business Research · 2016 · Vol. 69(10) · pp. 4552–4564
Galit ShmueliSoumya RayJuan Manuel Velasquez EstradaSuneel Babu Chatla
Big Data and Business IntelligenceData Quality and ManagementBusiness Process Modeling and AnalysisPartial least squares regressionComputer sciencePredictive modellingMachine learningArtificial intelligenceManagement scienceEngineering

Funding

  • Ministry of Science and Technology, Taiwan
Citations
1,501
FWCI
61.14
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References
A Paradigm for Developing Better Measures of Marketing Constructs
Journal of Marketing Research · 1979 · 12,682 citations
A predictive approach to the random effect model
Biometrika · 1974 · 2,446 citations
Cross-Validatory Choice and Assessment of Statistical Predictions
Journal of the Royal Statistical Society Series B (Statistical Methodology) · 1974 · 10,283 citations
Consistent Partial Least Squares Path Modeling1
MIS Quarterly · 2015 · 2,591 citations
Predictive Analytics in Information Systems Research1
MIS Quarterly · 2011 · 1,191 citations
A Paradigm for Developing Better Measures of Marketing Constructs
Journal of Marketing Research · 1979 · 8,007 citations
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