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Research Design: Qualitative and Quantitative Approaches
Journal of Marketing Research · 1996 · Vol. 33(2) · pp. 252–252
Abstract
A Framework for the Study Use of the Literature The Introduction to the Study The Purpose Statement Questions, Objectives, and Hypotheses The Use of a Theory Definitions, Delimitations, and Significance A Quantitative Method A Qualitative Procedure Combining Qualitative and Quantitative Designs Scholarly Writing
Human Resource Development and Performance EvaluationManagement scienceQualitative researchComputer scienceQuantitative analysis (chemistry)Research designStatement (logic)Data sciencePsychologyEpistemologySociology
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