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Transformative service research: An agenda for the future

Journal of Business Research · 2012 · Vol. 66(8) · pp. 1203–1210

Laurel Anderson✉(Arizona State University)Amy L. Ostrom(Arizona State University)Canan Corus(Pace University)Raymond P. Fisk(Texas State University)Andrew S. Gallan(DePaul University)Mario GiraldoMartin Mende(University of Kentucky)Mark Mulder(Washington State University)Steven W. Rayburn(Oklahoma State University Oklahoma City)Mark S. Rosenbaum(Northern Illinois University)Kunio Shirahada(Japan Advanced Institute of Science and Technology)Jerome D. Williams(Rutgers, The State University of New Jersey)

Service and Product Innovation Mental Health and Patient Involvement Aging and Gerontology ResearchTransformative learningService (business)Context (archaeology)Conceptual frameworkService designBusinessPublic relationsSociologyMarketingService delivery framework

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